I worked with JWT CET on a shoot for CDW this week. The ads will go in military publications.
Kevin Miller from TAPCO was our military consultant.
He made sure everything we did was authentic. For instance, uniforms were too clean. Talent had fun dirtying them up.
We shot at an abandoned concrete block plant at a granite quarry.
Morgan operates the math board.
Jason Fobart walks our art director, Jon Gordon, through recent frames.
Discussion...
Melissa and Jason made the production shots.
Kevin knows how it's done.
Morgan wants them guns.
Marc.
Michael.
