new equation

I spent the past few days with my assistant Ross Martin, running around Atlanta making portraits of local entrepreneurs for a story in Atlanta Magazine.

I came up with three backgrounds/lighting scenarios and one environmental option for each entrepreneur.

We spent two hours at each location, setting up, shooting, breaking down and doing it all over again.

It was like a marathon of photography.

It was two days of great fun!

The story runs in the June issue.

I photographed a national campaign for Gold's Gym this week. Ross worked with me pre-light and on the shoot day.

Ross was like Charles Atlas after the shoot.

Justin gives the thumbs up. Light looks good!